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The Chemistry

A non-verbal language that leads them to a gestural world in which words do not exist. Using this concept, we proposed a series of photographs, based on 5 words:

Unbalanced - Complexity - Trust - Lust - Confrontation.

Art Direction for an internal campaign for Aktiva, with the aim of relaunching the brand into a market of “artistic luxury, closeness, transgression and authenticity”.

Art Direction: Vanessa Ortega

Agency:  Aktiva, Brand Experience Design

Published in: Vein Magazine 14

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